23+ Keyword Match Types Gif. Copyright © keyword match type tool. You need to know each type in detail so that you can make the right.
To help you understand this, let's jump straight to the types of keyword. It's not enough just to stick 100 broad match keywords in an adgroup and hope for the best. Keyword match types help microsoft advertising determine how closely a search query or other input must match your keyword.
Put simply, keyword match types allow marketers to define how similar search queries should be in order to trigger their ads.
Keyword match types are the parameters that can be set on keywords. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. Thanks to keyword match types we can specify whether we want our ad to be shown once a user is looking specifically for women's shoes in the search exact match is the most specific keyword match type. Choose the type of match — make it clear to ads, for what queries you need to show ads.